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This pair work speaking handout introduces business learners to the four Ps of marketing; product, price, promotion and place. In this activity, learners categorise a range of statements about Apple’s iPad into the appropriate P category.

1. Copy one handout for each pair of students, and cut the sheets in two.

2. Put the students into pairs, and distribute a half handout to each individual student.

3. Focus students' attentions on the instructions. If you haven't already, elicit from the learners what they think the four Ps stand for in a marketing context. Next, the learners read the statements about the Apple iPad and sort them out into the four different Ps of the marketing mix.

4. Allow students around ten minutes or until the conversation dies down to discuss the statements and sort them out.

5. Finally, spend about five minutes eliciting responses from some of the students and draw to their attention any appropriate vocabulary, or raise any serious language mistakes.

Type:

A topical lead-in

Level:

Business

Time:

15 minutes

Skill:

Speaking

Work:

Students work in pairs

Stage:

Lead-in

For conversational practice about marketing at the beginning of a lesson on the topic, this handout comes in handy. The learners discuss their opinions on eight marketing related questions. Includes themes such as the importance of having a marketing department, the four Ps, and the future of marketing.

1. Copy one handout for each pair of students, and cut the sheets in two.

2. Put the students into pairs, and distribute a half handout to each individual student.

3. Focus students' attentions on the instructions and the questions. The learners discuss the questions with their partner(s) using their experience and knowledge.

4. Allow students around ten minutes or until the conversation dies down to discuss the topic before drawing the lead-in to a close.

5. Finally, spend about five minutes eliciting responses from some of the students and draw to their attention any relevant vocabulary. Raise any serious language mistakes, if necessary.