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A topical lead-in
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Marketing
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Type:
A topical lead-in
Level:
Business
Time:
15 minutes
Skill:
Speaking
Work:
Students work in pairs
Stage:
Lead-in
 
 
This pair work speaking handout introduces business learners to the four Ps of marketing; product, price, promotion and place. In this activity, learners categorise a range of statements about Appleā€™s iPad into the appropriate P category.
Type:
A topical lead-in
Level:
Business
Time:
15 minutes
Skill:
Speaking
Work:
Students work in pairs
Stage:
Lead-in
 
 
For conversational practice about marketing at the beginning of a lesson on the topic, this handout comes in handy. The learners discuss their opinions on eight marketing related questions. Includes themes such as the importance of having a marketing department, the four Ps, and the future of marketing.
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